Martin Spurrier gave an enthusiastic presentation to students and parents at Seaford’s Careers Evening last night. Martin’s story is fascinating and inspirational, and it provided a valuable insight into the world of PR and Marketing.
Martin had a fascinating career and travelled from England to Hong Kong in 1972 after an earlier career in the Army, became a founder member of Burson-Marsteller in Asia, owned a PR company and chaired the Hong Kong arms of Weber Shandwick and Edelman, two of the world’s leading PR firms.
Martin engaged with the audience and explained the difference between PR and Marketing, he covered the sectors that pupils could go into and he demonstrated that there is a future in PR by showing the growth of the top PR companies in the world. He discussed the changing world of PR with new technologies and covered the skills and attributes that you need to be successful in this field.
As part of the student and parent Q&A he advised that English is a good subject to study and it is essential to have a love of writing. He also discussed the benefits of working in a small PR consultancy and a large PR consultancy as part of your career.
Heather Russell, Seaford College’s new Head of Careers said: “This is the first of many exciting talks planned for the year to help students make plans for their future careers. I’d like to thank Martin for his time as it has given our students a great insight into the world of PR and Marketing.”